Hotels4Teams, an exclusive sports venue search engine and booking platform, was in the midst of launching their website and looking to expand their reach through print and online advertising. Already having experience working with Tournament Housing Services, Hotels4Teams’ partner company, Imbue jumped on the challenge. Our copywriters crafted a number of taglines and a few Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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One of the biggest challenges in marketing a local non-profit is getting the perfect message in front of the exact target audience relevant to the cause. Many times there are multiple audiences associated with a cause, as is the case with Big Brothers Big Sisters (BBBS), making the task even more difficult. One of the Read more…
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Jewish Family and Children’s Service of Greater Mercer County (JFCS) is a local nonprofit that strengthens individuals and families by empowering people to care for themselves and others. This is accomplished through a wide range of high quality social services and programs including therapy, information and referral, support, education and advocacy. They’ve assisted 3,000+ individuals in Read more…
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In the spring of 2014, Imbue set out to boost Mistral’s (one of Princeton, NJ’s premiere restaurants) brand awareness and restaurant traffic, specifically during lunch hours and weekday dinners. Imbue presented a multichannel campaign that included SEO, a custom landing page, direct mail, print ad placement, and social media efforts. The campaign invited new diners Read more…
