You know by now how important and influential peer recommendations and social media are in influencing purchasing decisions. According to a G/O Digital Marketing study, “More than half of respondents (55%) say a brand’s social media presence has at least some influence on their decision-making process when determining where to shop during the holiday season.” Read more…
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There are two general types of interactive communications being conducted online in the business world: #1) Business Discussions — e.g., email, GoToMeetings, blogs, and interactions on business forums. These are the formal types of meetings and corporate correspondence whereby people are, in a word, professional. Most business people understand and abide by the rules of Read more…
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Everyone can get behind a good cause they believe in. My soft spot is nature. Over the past couple of years, I have become a loyal member of a few wildlife and environmental organizations that I find worthy of my financial support. What do they all have in common? They are excellent multichannel marketers that Read more…
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by MaryKate Callahan If you use Twitter, odds are you know what Twitter Lists are — but do you take advantage them? If your company is not maintaining Twitter lists, then it is not using the powerful social platform to its full potential. Twitter Lists are a great way to keep track of your audience, Read more…
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Winner of the Apple Store’s 2015 App of the Year and currently the #1 fastest-growing social network to date, Periscope is the latest social media outlet that companies can channel to keep customers engaged. This live streaming video app (owned by Twitter) allows anyone with a smartphone to broadcast live action footage anywhere, anytime. As Read more…
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Twitter produced on of its greatest updates in October 2013: the inline image and Vine video capability. The feature only got better when Twitter allowed photo tagging and the ability to post multiple pictures at once. These updates were in an effort to increase the ease of use of the app (no need to link Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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The power of social media is not lost on business owners, but they are often unsure how to make the most of this marketing opportunity. While many businesses have created Facebook pages to engage with their customers, there are a number of other social media sites often well suited for B2B promotion and relationship building. Read more…
