Customers control their communication channels now, choosing when and where they shop, what they watch, and how they catch up on news. They bounce around from site to site, app to app, and channel-to-channel, which can make connecting with them through advertising difficult. First of all, they are scattered all over the World…Wide Web. Secondly, Read more…
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Traffic is the lifeblood of any business website. Without traffic, you limit your chances of gaining new customers and therefore sales. There are many methods for increasing traffic online, but the focus of any business should be on creating targeted traffic. It’s not difficult to generate 1,000 random visitors using social media sites, but it Read more…
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Before I share my tips (not tricks) to getting email messages clicked open, let me first state that open rates are not the measure of a successful campaign. You can have a low open rate, yet a high-value response rate to those that do get opened. It’s also possible for certain email clients and devices Read more…
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Rome wasn’t built in a day—and neither was any great local business’ online presence. That’s because establishing a solid an online presence requires copious amounts of time, effort, research, creativity, and patience. We’ve found that many businesses would love to improve their local business marketing efforts but don’t have the faintest idea of where to Read more…
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Quick – name the top 3 brands in the world. I guessed Apple, Google, and Microsoft right away and I was right! I am guessing that you got that right, too. Now Name the Top B2B Brands Not so easy is it? A few came to mind for me – FedEx, Intel, HubSpot. Well, HubSpot Read more…
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Winner of the Apple Store’s 2015 App of the Year and currently the #1 fastest-growing social network to date, Periscope is the latest social media outlet that companies can channel to keep customers engaged. This live streaming video app (owned by Twitter) allows anyone with a smartphone to broadcast live action footage anywhere, anytime. As Read more…
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While podcasting has been around for over a decade, many people, including marketers, are just now discovering its power for the first time. Experiencing a renaissance of sorts, certain podcast programs are starting to get mainstream attention. Perhaps the most notable of all recent podcasts is Serial from NPR’s This American Life. (We at Team Read more…
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Your website works a 24/7 shift, answers any questions your customers have, and closes new business. Often, your site is the only thing a prospective customer compares between you and your competitors before making a buying decision. The user experience (UX) will make or break a website’s effectiveness as your online home. How it’s actually Read more…
