Most smartphone users check their devices several times each hour with the average American spending 40 minutes on Facebook daily. If my “friends” are any indication, I suspect typical Facebookers spend way more time than that. Many folks view their Facebook feeds anywhere from 14 times a day to many times an hour. Clearly Facebook Read more…
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According to the experts, 2016 will be the year of content. While content has been an essential part of marketing for years, it has seen a rise in popularity over the last few months. This is because time and time again, quality content has been proven to be an effective, engaging way to attract and Read more…
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Branding, the lasting impression your business makes upon its audience, has largely been about the image you create and deliver. But as digital marketing success continues to rely on engagement, branding can no longer exist as a one-way street of forced recognition. Rather, your business should shift its branding goals from brand management to brand Read more…
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Digital Marketing. It’s all in the palm of your hand. Literally. Personalized content, apps, email, video, social, and search are driven by marketing automation and displayed via mobile-friendly content on your phone. Yes, convergence is here and while you may find it intimidating, it can be a beautiful thing if you prioritize your efforts; which Read more…
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When it came to designing a new logo for Equality Charter School, the Imbue team knew that it needed to be a strong, clear symbol to emulate the organization’s approach. Equality is a charter school located in the Bronx that focuses on educating scholars of all backgrounds and has a simple philosophy: equality in opportunity. Read more…
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There is no denying that we at Team Imbue love WordPress. Yes we build websites from the ground up and work with other Content Management Systems, but our love for WordPress has grown stronger every day. The open source platform, design flexibility, widespread adoption — what’s not to love? Add some well-built plugins to the Read more…
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Halloween Edition It’s aliiiiivee…! Print, that is. And we’ve been busy designing for it all month long. We always seem to have a balanced queue of both digital and print projects at Imbue — whether it’s copy, design, consulting, or something else, we create work fit for all mediums. Lately, we’ve had our hands in Read more…
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If you just want to entertain your eyes for two hours, any popcorn movie will do. But if your goal is to entertain your brain as well, you may need to look a bit further. Art films and documentaries are perfect for entertaining your intellect as well as your eyes, and here are seven of Read more…
