An effective subject line is your key to high open rates and potentially high click-through rates. Whether you are sending a daily digest, monthly newsletter, or news on an as-needed basis, effective subject lines are what will compel your readers to dive in. Here are 6 of our dos and don’ts for writing email subject Read more…
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With nearly half of all Google searches coming from mobile devices, it’s no surprise that Google just announced the expansion of the use of mobile-friendliness as a ranking signal. This coincides with the fact that mobile usage has passed desktop, now accounting for over 60% of digital media time spent in the U.S. Websites that Read more…
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Infographics have taken the web by storm over the past several years and have become one of the most desirable ways of absorbing information for many users. Audiences love image-centric content that delivers valuable information and infographics meld those aspects along with “sharability” all into one. If you’re looking to create an infographic for your Read more…
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(Pantone 18-1438) Since 1999, world-renowned color authority and technology provider Pantone, has released an annual color of the year. The color symbolizes the essence of the time, representing the zeitgeist, as chosen by the Pantone Color Institute. This year’s color is Marsala. “Much like the fortified wine that gives Marsala its name, this tasteful hue Read more…
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Getting ready to set up your first social media advertising campaign? Or, not sure which platform is right for your ads yet? A good how-to article can answer your questions, inform you of options you may not have been aware of, and give you a brief tour and insight into creating the best ads possible. Read more…
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2014 brought about some great gadgets built on innovative technology. These are some of our favorites: View image | gettyimages.com 2GB Sky™ wifi smartpen: record everything you write and hear, play it back, and upload to your computer for storage through internet access via WIFI or USB. Also includes Evernote capabilities with 500MB monthly upload Read more…
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The new year for many means new change. For those looking to make resolutions, here are a few quotes to help inspire change in 2015: “Things do not change; we change.” —Henry David Thoreau “If there is no struggle, there is no progress.” —Frederick Douglass “Things don’t have to change the world to be important.” Read more…
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Facebook recently released an announcement that they’ve (yet again) updated their terms & policies. What does this mean? Now you can better understand how you control your personal information and Facebook experience. While Facebook really didn’t make any policies less complicated, they did boil down their 9,000-word manifesto into a svelte 2,700 manual in what Read more…
