Infographics have taken the web by storm over the past several years and have become one of the most desirable ways of absorbing information for many users. Audiences love image-centric content that delivers valuable information and infographics meld those aspects along with “sharability” all into one. If you’re looking to create an infographic for your Read more…
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Tired of using the same staple fonts over and over again? Fonts like Arial and Times New Roman have their place but often are overused due to their default settings. Update your font choices for instantly improved and eye-catching design. Here are some of our favorite fonts in 5 popular font categories: Serif Serifs (the Read more…
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Have you ever come across a website and just said, “Wow!” A good balance between design and functionality create a great website—but new technology is allowing for fantastic website design. In the ever-changing landscape of website design, here are four of the latest trends we’ve spotted in 2014: Responsive/Mobile In a 2014 mobile behavior report, Read more…
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Chances are your business is not the sole provider of its service or product. However, chances are you bring something particularly unique to that service or product. To express this difference, you need strong branding that clearly displays the importance of what you offer to your customers. Here are 3 signs of successful branding: Visual Read more…
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One of my first positions as a presentation designer was for a big pharmaceutical company. I was fortunate to work with many talented designers and a brilliant art director. My first project was to select photographs from a stock collection that would depict a healthy lifestyle. When I presented my boss with my picks, he Read more…
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Most companies spend tremendous time and expense creating logos, brochures, websites and other advertising collateral to market their brand. When it comes to PowerPoint® presentations, companies tend to use stock templates, clip art, and poor-quality photography. They also fail to see the importance of creating a presentation that reflects their company’s personality. Creating a cohesive Read more…
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Rather than pay thousands of dollars to a branding firm, Microsoft used its own employees to a great extent to develop the new logo. The colors in the new graphic represent the company’s diverse products, and the shape is reminiscent of the Windows icon. But is this enough? Some of the reviews we’ve seen think Read more…
