The invention of the Internet changed the world of advertising in a myriad of ways. In the pre-digital age, business owners’ broad advertising options were limited to TV or radio, but those options could be prohibitively expensive. They could place classified ads or buy space in the local newspaper, but that could limit their scope Read more…
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An effective subject line is your key to high open rates and potentially high click-through rates. Whether you are sending a daily digest, monthly newsletter, or news on an as-needed basis, effective subject lines are what will compel your readers to dive in. Here are 6 of our dos and don’ts for writing email subject Read more…
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With nearly half of all Google searches coming from mobile devices, it’s no surprise that Google just announced the expansion of the use of mobile-friendliness as a ranking signal. This coincides with the fact that mobile usage has passed desktop, now accounting for over 60% of digital media time spent in the U.S. Websites that Read more…
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Have you ever come across a website and just said, “Wow!” A good balance between design and functionality create a great website—but new technology is allowing for fantastic website design. In the ever-changing landscape of website design, here are four of the latest trends we’ve spotted in 2014: Responsive/Mobile In a 2014 mobile behavior report, Read more…
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Social isn’t just for bored teens and baby photos anymore. The complexity and range of usage for many of these sites has grown dramatically, turning them into a great resource for content marketing ideas. They can also help you keep those thoughts organized and allow you to easily share them when you want feedback. Whatever Read more…
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Chances are your business is not the sole provider of its service or product. However, chances are you bring something particularly unique to that service or product. To express this difference, you need strong branding that clearly displays the importance of what you offer to your customers. Here are 3 signs of successful branding: Visual Read more…
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It’s no longer enough to have a great website. Your business needs to have a great website and a site optimized for mobile usage. After all, the number of web surfers using tablets and smartphones is on the rise. The Monetate Q4 2013 Ecommerce Quarterly, published in February 2014, shows website traffic broken down by device in Read more…
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Hashtags have come a long way since their rise in 2007. They’ve been used to gain awareness for global crises, political campaigns, and social movements. Then again, they’ve also been used as nonsensical space-fillers. Here is a breakdown of the latest hashtag usage as we see it. The Trending Tag Perhaps the most appropriate use Read more…
