The best marketing plans have just the right mix of tactics across multiple platforms—digital, traditional, social, and direct… but not necessarily what’s trending that minute. Remember when you were a kid or, better yet, a new-on-the-job marketing manager, and you wanted to do something just because “everyone” was doing it and you didn’t want to Read more…
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Google AdWords is seemingly always updating its features, platform, and dashboard. Most of these changes, we find, are for the better in that they give the user tons of options for customization and individualization of ads and targeting. If you’re so lucky as to not become paralyzed by this endless array of options, we suggest Read more…
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Strong brands powerfully communicate an organization’s promise to its customers both visually and verbally. When visual identity and core messaging are in sync across multiple channels, brand recognition rises. Consistent use of design and messaging in print and online is critical because it helps elevate brand awareness to the holy grail of brand loyalty. Recently Read more…
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In October, Google is going to push more and more businesses to implement secure sockets layer (SSL) technology with the release of its latest version of the browser Chrome. If you have a website that has forms that collect data on pages without SSL (like your Contact Us form or your Content Offer Landing Page forms), Read more…
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Content offers, like white papers, videos, and reports are great ways to engage your audience on social media, drive traffic to your website, and most importantly, generate leads. After posting a link to your offer on social media and driving a lead to your landing page, the hope is that this unknown visitor will convert Read more…
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There are many components that go into helping you rank organically in search results; and it’s a tough game trying to keep up with the ever-shifting search engine optimization landscape. So, we have compared our experience with the most current lists on the top search engine blog sites to bring you 5 of the most Read more…
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If you’ve recently performed a Google search on your mobile device, you may have noticed a series of featured boxes pop up at the top of your results that contain a small lightning bolt ⚡ and the letters “AMP”. AMPs, a project backed by Google, are actually part of an open source initiative led by publishers Read more…
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Imbue Creative Recent Work Imbue first started working with Friends Life Care in 2015 when they sought out content marketing support. Friends Life Care provides a membership alternative or supplement to long-term care insurance and continuing care retirement communities to those located in the Greater Philadelphia Area. While direct mail marketing had worked for them Read more…
