Hotels4Teams, an exclusive sports venue search engine and booking platform, was in the midst of launching their website and looking to expand their reach through print and online advertising. Already having experience working with Tournament Housing Services, Hotels4Teams’ partner company, Imbue jumped on the challenge. Our copywriters crafted a number of taglines and a few Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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It was another busy summer week at the Imbue offices. In addition to our internal projects and client work, our lunch discussions were pretty entertaining too. Here are a few things we talked about: We were all somewhat disappointed in Amazon Prime Day, but not as uproarious as the rest of the Internet seemed to be. #PrimeDayFail. Read more…
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One of the biggest challenges in marketing a local non-profit is getting the perfect message in front of the exact target audience relevant to the cause. Many times there are multiple audiences associated with a cause, as is the case with Big Brothers Big Sisters (BBBS), making the task even more difficult. One of the Read more…
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Infographics have taken the web by storm over the past several years and have become one of the most desirable ways of absorbing information for many users. Audiences love image-centric content that delivers valuable information and infographics meld those aspects along with “sharability” all into one. If you’re looking to create an infographic for your Read more…
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(Pantone 18-1438) Since 1999, world-renowned color authority and technology provider Pantone, has released an annual color of the year. The color symbolizes the essence of the time, representing the zeitgeist, as chosen by the Pantone Color Institute. This year’s color is Marsala. “Much like the fortified wine that gives Marsala its name, this tasteful hue Read more…
