Find out why email marketing is becoming one of the best ways to stay connected with customers and keep your brand top of mind.
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Watching videos is one of the most popular pastimes among consumers today. In fact, it accounts for about 80% of all internet activity. So it’s no surprise that smart marketers are incorporating more video into their strategies, plans and tactics than ever before. If you’re new to video (or even if you’re not), there are Read more…
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Just like your website, automated emails are fantastic salespeople that work for you around the clock. When optimized and used properly, they are essential in nurturing your leads, advancing them closer to customer status. These 4 automated workflows are examples of basic email follow ups that any business can institute and benefit from. Contact Us Read more…
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Everyone can get behind a good cause they believe in. My soft spot is nature. Over the past couple of years, I have become a loyal member of a few wildlife and environmental organizations that I find worthy of my financial support. What do they all have in common? They are excellent multichannel marketers that Read more…
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Traffic is the lifeblood of any business website. Without traffic, you limit your chances of gaining new customers and therefore sales. There are many methods for increasing traffic online, but the focus of any business should be on creating targeted traffic. It’s not difficult to generate 1,000 random visitors using social media sites, but it Read more…
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Before I share my tips (not tricks) to getting email messages clicked open, let me first state that open rates are not the measure of a successful campaign. You can have a low open rate, yet a high-value response rate to those that do get opened. It’s also possible for certain email clients and devices Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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An effective subject line is your key to high open rates and potentially high click-through rates. Whether you are sending a daily digest, monthly newsletter, or news on an as-needed basis, effective subject lines are what will compel your readers to dive in. Here are 6 of our dos and don’ts for writing email subject Read more…
