Facebook advertising is a fantastic way to reach precisely defined audiences within a reasonable budget and get measurable results. But the options within Facebook advertising are endless due to the amazing amount of information provided to marketers. With 1.083 billion daily active users, Facebook offers a wide audience to whom you can advertise. To do Read more…
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You know by now how important and influential peer recommendations and social media are in influencing purchasing decisions. According to a G/O Digital Marketing study, “More than half of respondents (55%) say a brand’s social media presence has at least some influence on their decision-making process when determining where to shop during the holiday season.” Read more…
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There are two general types of interactive communications being conducted online in the business world: #1) Business Discussions — e.g., email, GoToMeetings, blogs, and interactions on business forums. These are the formal types of meetings and corporate correspondence whereby people are, in a word, professional. Most business people understand and abide by the rules of Read more…
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Everyone can get behind a good cause they believe in. My soft spot is nature. Over the past couple of years, I have become a loyal member of a few wildlife and environmental organizations that I find worthy of my financial support. What do they all have in common? They are excellent multichannel marketers that Read more…
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Traffic is the lifeblood of any business website. Without traffic, you limit your chances of gaining new customers and therefore sales. There are many methods for increasing traffic online, but the focus of any business should be on creating targeted traffic. It’s not difficult to generate 1,000 random visitors using social media sites, but it Read more…
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Most smartphone users check their devices several times each hour with the average American spending 40 minutes on Facebook daily. If my “friends” are any indication, I suspect typical Facebookers spend way more time than that. Many folks view their Facebook feeds anywhere from 14 times a day to many times an hour. Clearly Facebook Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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Getting ready to set up your first social media advertising campaign? Or, not sure which platform is right for your ads yet? A good how-to article can answer your questions, inform you of options you may not have been aware of, and give you a brief tour and insight into creating the best ads possible. Read more…
