Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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The power of social media is not lost on business owners, but they are often unsure how to make the most of this marketing opportunity. While many businesses have created Facebook pages to engage with their customers, there are a number of other social media sites often well suited for B2B promotion and relationship building. Read more…
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The invention of the Internet changed the world of advertising in a myriad of ways. In the pre-digital age, business owners’ broad advertising options were limited to TV or radio, but those options could be prohibitively expensive. They could place classified ads or buy space in the local newspaper, but that could limit their scope Read more…
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Whew, this summer is really heating up! Besides baking in the recent 90-degree weather we’ve had, the Imbue offices have been hot with activity as well. This week we welcomed to the team Jane Laswell, Imbue’s new Creative Director! Jane brings an extensive background in branding and marketing strategy, art direction, packaging, and print design to Read more…
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With nearly half of all Google searches coming from mobile devices, it’s no surprise that Google just announced the expansion of the use of mobile-friendliness as a ranking signal. This coincides with the fact that mobile usage has passed desktop, now accounting for over 60% of digital media time spent in the U.S. Websites that Read more…
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Do you know what’s being said about your business online? A service from Google called “Google Alerts” helps make monitoring your online brand a lot easier. Just go to www.google.com/alerts and enter your business name (put the name in quotes if it’s more than one word) and Google will email you the latest relevant Google results Read more…
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While there are a variety of methods for increasing hits on your web site from search engines such as Google, Yahoo, and Bing, there are a few basics that no web site should overlook. First, make sure you have some relevant text on every page (not just images) and never create an entire page out Read more…
