Inbound marketing is effective for a variety of industries, but especially for the health & fitness industry. Why, you ask? Inbound is particularly effective because of the long buying cycle associated with health and fitness services such as gym memberships, personal training commitments, nutrition and diet plans, and a variety of other wellness related programs. Read more…
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When it comes to blogging, most of us wish that it was easier done than said. No, that’s not a typo. Time and time again, marketing teams vow to make blogging an initiative, promising to keep it at the top of their to-do lists even in the face of all other tasks and projects they Read more…
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Just like your website, automated emails are fantastic salespeople that work for you around the clock. When optimized and used properly, they are essential in nurturing your leads, advancing them closer to customer status. These 4 automated workflows are examples of basic email follow ups that any business can institute and benefit from. Contact Us Read more…
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Customers control their communication channels now, choosing when and where they shop, what they watch, and how they catch up on news. They bounce around from site to site, app to app, and channel-to-channel, which can make connecting with them through advertising difficult. First of all, they are scattered all over the World…Wide Web. Secondly, Read more…
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Quick – name the top 3 brands in the world. I guessed Apple, Google, and Microsoft right away and I was right! I am guessing that you got that right, too. Now Name the Top B2B Brands Not so easy is it? A few came to mind for me – FedEx, Intel, HubSpot. Well, HubSpot Read more…
