Strong brands powerfully communicate an organization’s promise to its customers both visually and verbally. When visual identity and core messaging are in sync across multiple channels, brand recognition rises. Consistent use of design and messaging in print and online is critical because it helps elevate brand awareness to the holy grail of brand loyalty. Recently Read more…
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When it came to designing a new logo for Equality Charter School, the Imbue team knew that it needed to be a strong, clear symbol to emulate the organization’s approach. Equality is a charter school located in the Bronx that focuses on educating scholars of all backgrounds and has a simple philosophy: equality in opportunity. Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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Next to your company name, your logo is the most important visual representation of your brand and purpose. It provides the basis for the first impression that your clients, investors, customers, and future employees form of your business. If your logo doesn’t harmonize with your company name, doesn’t evoke the appropriate emotions, or doesn’t look Read more…
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Chances are your business is not the sole provider of its service or product. However, chances are you bring something particularly unique to that service or product. To express this difference, you need strong branding that clearly displays the importance of what you offer to your customers. Here are 3 signs of successful branding: Visual Read more…
