We’re sharing 5 tips to enhance your business’ digital marketing strategy so you can increase brand awareness and drive ROI!
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It may have seemed like yesterday when you plotted out your marketing strategies, content calendars, advertising spends and media buys. But then you blinked and six months have gone by like nothing. So, how’s it all going? Are you meeting your marketing, sales and business objectives? If the answer is “I’m not sure,” it may Read more…
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Whether they’re working out, driving or cooking, most people are focused on something else while they’re doing a search. This trend, coupled with advancements in speech recognition technology, faster results and a desire for more contactless technology, has brought on an increase in the number of voice searches being conducted on mobile devices. According to Read more…
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It’s true that the Millennial generation, as well as the next, behave and buy differently than the generations that came before. According to MediaPost, millennials officially outnumber boomers, but their spending power is much less. Baby Boomers, defined by the U.S. Census as those born between 1946-1964, control 70% of the country’s disposable income and Read more…
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Generating relevant and interesting blog content consistently is a tough task. Creating a blog content calendar can be extremely helpful in staying organized and on a schedule. Coming up with the ideas for content is another challenge entirely. If your creative well runs dry, we suggest keeping a list of writing prompts to get your Read more…
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You’ve spent weeks writing, designing, and editing a fantastic piece that you’re about to release to print. WAIT! Have you given it one last proofread? Often times, a copy document will undergo rounds of revisions before it makes it to layout, then rounds more of revisions after design. During this process, a file will pass Read more…
