Winner of the Apple Store’s 2015 App of the Year and currently the #1 fastest-growing social network to date, Periscope is the latest social media outlet that companies can channel to keep customers engaged. This live streaming video app (owned by Twitter) allows anyone with a smartphone to broadcast live action footage anywhere, anytime. As Read more…
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Most smartphone users check their devices several times each hour with the average American spending 40 minutes on Facebook daily. If my “friends” are any indication, I suspect typical Facebookers spend way more time than that. Many folks view their Facebook feeds anywhere from 14 times a day to many times an hour. Clearly Facebook Read more…
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Twitter produced on of its greatest updates in October 2013: the inline image and Vine video capability. The feature only got better when Twitter allowed photo tagging and the ability to post multiple pictures at once. These updates were in an effort to increase the ease of use of the app (no need to link Read more…
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Think it’s pumpkin spice latte season? Think again — it’s update season! Over the past several weeks, we’ve seen a number of software, branding, and product updates taking place in the marketing and tech spheres. Snapchat released an update including the capability for replays (for a small fee) and buzzworthy lenses. Apple announced the iPhone Read more…
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The power of social media is not lost on business owners, but they are often unsure how to make the most of this marketing opportunity. While many businesses have created Facebook pages to engage with their customers, there are a number of other social media sites often well suited for B2B promotion and relationship building. Read more…
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Getting ready to set up your first social media advertising campaign? Or, not sure which platform is right for your ads yet? A good how-to article can answer your questions, inform you of options you may not have been aware of, and give you a brief tour and insight into creating the best ads possible. Read more…
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Facebook recently released an announcement that they’ve (yet again) updated their terms & policies. What does this mean? Now you can better understand how you control your personal information and Facebook experience. While Facebook really didn’t make any policies less complicated, they did boil down their 9,000-word manifesto into a svelte 2,700 manual in what Read more…
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Headed to cocktail party but want to skip the routine conversation icebreakers (#yawn)? Strike up a discussion by name-dropping one of these hot apps and their influence on how we value our personal lives. As technology and social media push globalization to a new level of intimacy, and the NSA gets reigned in on domestic Read more…
