Facebook advertising is a fantastic way to reach precisely defined audiences within a reasonable budget and get measurable results. But the options within Facebook advertising are endless due to the amazing amount of information provided to marketers. With 1.083 billion daily active users, Facebook offers a wide audience to whom you can advertise. To do Read more…
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Hotels4Teams, an exclusive sports venue search engine and booking platform, was in the midst of launching their website and looking to expand their reach through print and online advertising. Already having experience working with Tournament Housing Services, Hotels4Teams’ partner company, Imbue jumped on the challenge. Our copywriters crafted a number of taglines and a few Read more…
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You know by now how important and influential peer recommendations and social media are in influencing purchasing decisions. According to a G/O Digital Marketing study, “More than half of respondents (55%) say a brand’s social media presence has at least some influence on their decision-making process when determining where to shop during the holiday season.” Read more…
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Quick – name the top 3 brands in the world. I guessed Apple, Google, and Microsoft right away and I was right! I am guessing that you got that right, too. Now Name the Top B2B Brands Not so easy is it? A few came to mind for me – FedEx, Intel, HubSpot. Well, HubSpot Read more…
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While podcasting has been around for over a decade, many people, including marketers, are just now discovering its power for the first time. Experiencing a renaissance of sorts, certain podcast programs are starting to get mainstream attention. Perhaps the most notable of all recent podcasts is Serial from NPR’s This American Life. (We at Team Read more…
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The invention of the Internet changed the world of advertising in a myriad of ways. In the pre-digital age, business owners’ broad advertising options were limited to TV or radio, but those options could be prohibitively expensive. They could place classified ads or buy space in the local newspaper, but that could limit their scope Read more…
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Whew, this summer is really heating up! Besides baking in the recent 90-degree weather we’ve had, the Imbue offices have been hot with activity as well. This week we welcomed to the team Jane Laswell, Imbue’s new Creative Director! Jane brings an extensive background in branding and marketing strategy, art direction, packaging, and print design to Read more…
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Getting ready to set up your first social media advertising campaign? Or, not sure which platform is right for your ads yet? A good how-to article can answer your questions, inform you of options you may not have been aware of, and give you a brief tour and insight into creating the best ads possible. Read more…
